Hal Hershfield is Professor of Marketing, Behavioural Decision Making and Psychology at UCLA's Anderson School of Management, where he has won numerous awards for his teaching and research. His research on future selves has been published in media outlets including the New York Times, the Wall Street Journal and the Atlantic, in prestigious business, psychology and science journals, and in the Harvard Business Review, Scientific American and Psychology Today.

Hal’s book Your Future Self, How to Make Tomorrow Better Today, was published in June this year by Little Brown Spark Publishers. And in it, Hal confronts the issue that we would all like the best possible future for ourselves, we often fail to make decisions that would truly make that a reality.