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In, out, shake it all about

9 April 2021

In, out, shake it all about: the changing norms about when we work



Last week PwC was the latest employer to announce their future working arrangements. They’re allowing employees to work from home 2 days a week and to flex their start and finish times. What really caught my eye though was their plan for employees to take Friday afternoons off in the summer.

Much of the current debate about the future of work centres on the location of work: how much work will be done at the office, at home, at satellite hubs or working from anywhere.  The other important angle to consider is working hours and when work gets done. Here, I see two interesting trends emerging.

First, work whenever you want
Some firms are ditching fixed business hours. Back in October the insurance group Beazley announced they were dispensing with core working hours.  More recently Nationwide confirmed they are looking at ways to "help [employees] better manage their working day around their home lives".  Until recently, time flexibility was mainly driven by formal requests by individuals. Now we’re seeing a shift towards mainstreaming informal flexibility - making it the norm not the exception. This is likely to reduce the need for formal requests for flexible working patterns.  Employers still need to do a better job of advertising this flexibility from the outset though; according to Timewise only 22% of jobs were advertised as time flexible by spring 2020, barely up from 17% at the end of 2019.  

Second, reshape the organisation’s working hours.
This is where everyone follows the same patterns, like PwC’s decision around summer hours. Goldman Sachs recently underlined no Saturday working, although this indicates a culture of overwork rather than flexibility.  More encouragingly, Spain is trialling a 4 day working week, the first European country to do so. A lighter version of this is to introduce more corporate days off - Citi and Unilever have both taken this step. Other ways of encouraging employees to switch off from work/use their time as they wish include introducing firebreak weekends and meeting-free lunch hours.   I wonder how soon we might see shorter working days or weeks being trialled more widely during school holidays, over major festivals or popular holiday months?

These two trends are not an either/or choice.
Organisations can adopt both approaches at the same time. We need to tailor working patterns to the individual but we also need some new collective norms around working time.  We’re contemplating - and adapting to - a whole new set of social norms including face mask wearing, no handshakes, and potentially, health status certification for hospital, entertainment and travel.  But our norms at work urgently need to catch up with society and modern life generally, not just Covid.

So how do you determine your own approach?
Find out what’s getting in the way of helping employees to be productive and manage their energy levels, what they need to do their best work and what the business needs in terms of workforce agility to meet peaks and troughs in demand.  Trial new arrangements for a set period or in certain areas and see what works.  Learn by experimenting.  The key to success? Everyone does it, even if the ‘it’ varies by team, unit or geography. Otherwise there’ll always be individuals and out-groups who are disadvantaged or marginalised and others who'll benefit disproportionately. 
Make it simply ‘the way things are done around here’. That’s what it’s all about.

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