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All you need to know about Time Intelligence in 5 minutes

23 November 2023
Want to overcome resourcing constraints, meeting overload, employee burnout? In the time it'll take you to enjoy a cuppa, these 10 Q&As tell you how.

What’s the problem? Why do we need time intelligence?

We work long hours yet our productivity levels are not what they could be. The incidence of stress and mental ill-health has been rising steadily, costing employers and health services billions every year. And as organisations are failing to meet the needs of different groups of employees, they are making glacial progress towards their diversity goals. The answer isn’t to exhort people to work faster or harder or smarter: it’s the system we need to fix. We need to create more sustainable, inclusive, productive organisations and ways of working that will allow all kinds of talent to flourish.

What is time intelligence?

Time intelligence is our collective ability to notice how we’re spending our time at work and to make thoughtful decisions about how we invest our many hours of work so that we get a better return on that time investment, for ourselves, our clients, the businesses we work for and indeed the people who are important to us outside of work.

Time intelligence offers a framework and language to help people explore and understand their work culture, ways of working and organisational or team set-up so they can figure out how to improve these to boost both their own performance and enjoyment of work and the business’ performance.

How is time intelligence different to traditional time management?

Traditional time management focuses almost exclusively on efficiency – doing things faster, wasting less time, getting more done within the time available. It’s also very task-focused and aimed solely at the individual – think of it as helping us to spin ever faster on our hamster wheels! Time intelligence is still about doing things efficiently but it’s also about our experience of work and the human, social dimension as much as the task, so that we can slow down our hamster wheels, change course or even step off occasionally. Because our working time is highly interdependent and we don’t work in isolated bubbles, time intelligence is primarily aimed at whole teams and organisations, not just individuals.

What are the warning signs that tell me we need to focus on our time intelligence?

Clients reach out to me for a range of reasons. It may be that workforce data on overwork, sickness absence, burnout or attrition is flagging up issues that can’t be ignored any longer. Sometimes they’re wanting to help teams do more with less when resources are stretched, or to cope better with cyclical peaks in business volumes or business-critical deadlines. Some organisations suspect that a large chunk of the time they invest in calls and meetings is fuelling busyness and not generating value. Or maybe they’re going through a period of change and it’s the right time to engage people afresh in a conversation about mutual expectations and more effective organisational habits.

How do you create more time intelligent organisations?

Straight up: there’s no quick fix or magic bullet; encouraging behavioural and culture change takes time and effort. But the process isn’t complex and you can get going straight away.

Ideally you start at the top, by getting time intelligence on your leadership agenda and defining as a leadership team what time intelligent ways of working look like for your business and the outcomes you’re seeking. Then you engage other teams in a similar conversation through interactive sessions to help them identify changes within their control that will help them work smarter not harder whilst building on all the positive things they like about working there.  Broader issues or opportunities outside of their direct control are fed back to the leadership team.  

After this initial stage, you will likely have identified a number of organisation-wide changes to implement so the next stage is to set up these pilots with selected teams, support them and evaluate the benefits afterwards. At a team level, you can help each team to develop a Team Time Contract which is an informal agreement about how they’ll manage their time across the team. Throughout this process you may want to offer 1:1 support to certain individuals in key roles or who may be in need of additional help for a while to deal with time pressure or manage their workloads.

Who is time intelligence for?

Time intelligence is a mindset and a set of skills that’s for leadership teams, project/functional teams and whole organisations to apply. But you can grow your time intelligence as an individual too and on my group coaching programmes and in my 1:1 coaching sessions I help people do exactly that.

Can you give me some examples of time intelligence in action?


In The Future of Time I set out the 6 traits of time-intelligent teams and organisations, these are:

1.    They have a laser sharp focus on both shorter- and longer-term outcomes
2.    They minimise distractions and help people focus on the important work
3.    They create healthy habits and environments that enable people to do their best work.
4.    They recruit, manage, develop and reward people in a way that encourages best use of time
5.    They value humanity, social cohesion and wellbeing and work to reduce cognitive overload, burnout and loneliness.
6.    They prize experimentation, learning and open-mindedness.

The book also offer 24 ‘time solutions’ which are examples of things time-intelligent organisations do day-to-day. For a preview of the book’s index and first few pages, click here.  When I work with clients, the actions vary significantly depending on their context, ambition and challenges. We might do some cross-team process mapping to clarify work handovers and deadlines; we might look afresh at the meeting culture and/or introduce organisation-wide meeting-free windows or days; or we might look to formalise ‘deep thinking’ time or informal learning time.

How can we measure our time intelligence?

If you’re working in time-intelligent ways, you’ll see the benefit in terms of the business outcomes you’re aiming for e.g. more clients, longer-term relationships, more successful product launches.  You can also measure organisational or workforce outcomes such as fewer hours worked (if overwork is an issue), lower employee turnover, reduced sickness absence, improved diversity at different levels, more time spent on formal/informal learning and development or strategic, ‘deep’ thinking. You can introduce specific questions into pulse or engagement surveys that assess whether people feel able to deliver successfully as a team in a sustainable, enjoyable way, can fulfil their work without undue time pressure and enjoy a meaningful work life balance.

What can I do tomorrow to engage people in a conversation about this?

If you manage others, as a starting point three great questions to ask people are: 
1.    What helps or hinders you from making the most of your time at work?
2.    What doesn't appear in your work calendar that you would like to see in there?
3.    How can I help you free up your time to focus on the important work?

If you’re finding it hard to persuade people back into the office in a regular rhythm, you could ask them what makes office time rewarding and useful, and use these insights to tailor your firm-wide working policies.

If I haven’t got a budget to spend on external support, what free resources can I access?

You can download two checklists, one for individuals and one for managers and leaders, and a guide to agreeing a Team Time Contract here. You can also join my free half hour webinars that I aim to run roughly once a month; each one deals with a different aspect of putting time intelligence into practice. You can also listen to my podcast The Business of Being Brilliant, available on all major podcasting platform,s where I chat to HR, DEI and business leaders, business school professors, entrepreneurs and scale-up experts, business book authors and industry champions. Finally it’s not free but for just £7.99 you can buy the e-book version of The Future of Time, or order copies for all your team at a bulk order discount.

If you’re facing some of the challenges I’ve described above and think you could do with a bit more ‘time intelligence’ to help your teams thrive and your business to perform better, then book a free half hour call with me and let's chat.

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