What would you say if someone asked you this?
I know, it's a question that might provoke a mild (or moderate) sense of discomfort given that underplaying our strengths is more socially acceptable, in the UK at least, than voicing them confidently and risking being seen as overly self-promotional or worse, 'full of yourself'. Maybe I'm wrong and the question provokes no discomfort at all and you can put your answer out there in a flash. In which case, good for you! But I'm betting it's a question that you might not have asked people for a while. I'm about to persuade you that you should.
A prospective client recently asked me for some references so I reached out to 3 people I’ve been working with over the past year to ask if they would oblige. I was hoping they’d say yes but also a little reluctant to make this ask (after all, what's in it for them?). So I tried to make it easy for them to say no if they were too busy or had more important things to do. I was humbled and chuffed when they all said yes in a matter of hours and
sounded genuinely delighted to have been asked. Lesson number one - people who know you and trust you will invariably want to help if they can.
These 3 clients all shared really thoughtful feedback with the recipient, copying me in. They said some wonderful things about me like ‘professional in every sense of the word’, ‘an exceptional speaker’ , ‘offers engaging and relevant insights’, ‘provides very practical solutions’ and ‘handles questions with intelligence, skill, and tremendous grace’. I was deeply touched by these comments, they put a spring in my step and a smile on my face for the rest of the week.
Now I’m not sharing this to blow my own trumpet; if you know me, you’ll know I’m my own biggest critic. I’m mentioning this because what I found truly illuminating was to read what they saw as my unique strengths, or my super powers if you prefer. Things like ‘
she challenges the status quo in a way that opens up the conversation brilliantly’ and ‘
she helps people turn the knowledge she shares into action so they can step into their full potential’.
I’ve written plenty of bios over my career, I've crafted website copy and put together fliers about my services and my expertise, but I’ve never used those words to describe what I do or how I help clients. But I realise that this feedback gets right to the heart of why clients like working with me. These words cut through the noise of well-crafted but less meaningful phrases; they are much more powerful than any statements I might have come up with. So I’m going to borrow them with pride and share them far and wide.
If it’s been a while since you asked someone about the things they see YOU do well, why not do this? This week?
Ask them what’s special about the way you work or the way you help others. I hope it helps you see afresh the ways in which you are uniquely brilliant at what you do. And why not pay it forward too, by offering your feedback to someone else about what makes them brilliant?